11.8% year-over-year increase in Net Sales in MXP
FAMSA USA’s operations during the second half of the year were complicated due to the election campaigns and an expectation of uncertainty among the business unit’s target market for sales, to which FAMSA USA directed its advertising and marketing efforts. Consequently, it implemented specific initiatives to expand its customer base and drive consumption. Combined with the appreciation of the U.S. dollar vis-à-vis the Mexican peso, this resulted in an 11.8% year-over-year increase in Net Sales.
Accumulated 2016 EBITDA in pesos for FAMSA USA was $297 million pesos as of December 31st, 2016, contributing to the consolidated result.